From a young age, the undeniable passion for hair was ignited within me, particularly as I navigated life with wild, extremely curly hair while my peers confidently flaunted their straight locks.

This distinct experience awakened a deep desire to understand and solve the various hair problems that seemed to constantly plague those with textures like mine. Recognizing the critical need for a revolution in how we approach hair care, reflecting my unwavering dedication to embracing natural hair and thoroughly acknowledging its unique character rather than attempting to tame its inherent wildness.

Over the years, I have not been successful in finding products that addressed the various concerns my guests have required. So I have created my own line of nourishing hair oils that truly honour and celebrate the complexity of the hair, reinforcing the undeniable necessity for Wilding in the market.

Wilding originates from Ocean Grove, Victoria, a coastal haven on the Bellarine Peninsula.